More than 60% of the world's population uses the Internet, and about 4.65 billion people are social media users. As netizens spend more and more time online, we can learn more about people's needs and trends.

Taipei, Taiwan (Merxwire) - With the rapid development of technology and the impact of the pandemic, people use social media more often and rely more and more on it. In addition to socializing, people also use social media to do business, schedule appointments, get news, and communicate daily. The influence and usage of social media are growing; let's look at the user profile on the Internet and follow the hot trend of social media.

Number of internet users

There are approximately 5 billion internet users worldwide, accounting for more than 60% of the global population, and an estimated 4.65 billion are social media users. According to the Statista Research Department, as of 2021, Asia has the most Internet users, with more than 2.8 billion people, followed by Europe, with nearly 744 million users. China, India, and the U.S. lead the rest of the world in online numbers.

Most popular social media

What social media do people use? TikTok is the most downloaded mobile app in 2021, with a total of 656 million downloads. Not far behind are Instagram, Facebook, and WhatsApp, all of which continue to increase. As can be predicted from the attributes and rankings of these social media, people like to share and watch videos, pictures, and current affairs and use instant messengers to connect with friends and family.

People use social media

In addition to using social media to connect with family and friends, users also use it to pass their free time, find inspiration, and read news, according to data published in Statista, which is already a popular news source in many countries. As of March 2021, among all user statistics, 40 to 44-year-olds spend the most time on social media apps, nearly 60 minutes a day. People 19 and younger spend an average of around 49 minutes a day on social media apps.

Social Media & Marketing Advertising

Statista also shows that in 2021, Facebook is already the most used platform by marketers worldwide. Instagram, LinkedIn, and TikTok are also frequently used by marketers for advertising. As of January 2021, 88% of industry professionals said the main benefit of using social media as a marketing tool is increased exposure; 79% said increased traffic is the most significant advantage.

Internet celebrities are popular

Due to the rise of social media, everyone can publish text, pictures, videos, and other information on the Internet, so some people have started to operate self-media. After being followed by fans, they became internet celebrities and exerted their influence in the online world. These people are also known as influencers, Key Opinion Leaders (KOLs). For example, Smosh is a group that became famous through YouTube.

New communication mode

Modern people use smartphones and 3C products. When many people use their mobile phones, the first thing they do is start Facebook, Instagram, or TikTok to keep abreast of the latest developments in the world or relatives and friends. Including photos uploaded by relatives and friends, information posted by Internet celebrities, and even statements by national leaders, social media has established a new mode of communication for human beings.